Books we recommend
Making Numbers Count: The Art and Science of Communicating Numbers
Chip Heath, Karla Starr
Published 2022
StorytellingData StorytellingCommunication
- Transforms abstract statistics into vivid, concrete comparisons that people can actually picture and remember.
- Shows practical techniques (like using familiar scales, human-sized units, and emotional framing) to make any number feel meaningful.
- Explains why our brains struggle with large or unfamiliar numbers—and how to bridge that gap for your audience.
- Offers communication templates you can adapt for presentations, reports, marketing, teaching, and data storytelling.
- Emphasizes ethical use of numbers: clarity without distortion, persuasion without manipulation.
- Helps you design number-based messages that drive decisions and behavior, not just understanding.
